Overcome Retail Challenges with PIM and DAM
Retailers and distributors face specific challenges when it comes to implementing and managing Product Information Management (PIM) and Digital Asset Management (DAM) systems. These challenges are often unique to the nature of their operations and the dynamic retail landscape. Here are some reasons why retailers and distributors may struggle with PIM and DAM systems and where Syndy can offer the solution.
Diverse Product Catalogs
Retailers and distributors typically deal with a vast and diverse range of products. Managing comprehensive and accurate product information and associated digital assets becomes a complex task, especially when dealing with a large inventory. Syndy offers a solution in which product data from different sources can be standardized into the required format and create instant efficiency.
Frequent Changes and Updates
Retail environments are fast-paced, and products may undergo frequent changes, such as updates, new releases, or discontinuations. Keeping product information and digital assets up-to-date in real time can be challenging without an efficient PIM and DAM system. Using API connectivity from and to data sources provides us with up-to-date information and results in a shorter time to market.
Retailers often sell products through various channels, including brick-and-mortar stores, e-commerce platforms, social media, and more. Maintaining consistency in product information and imagery across these diverse channels is crucial for a seamless customer experience but can be difficult without a centralized system. Specifying product data per assigned partner differs Syndy from the generic content syndication platforms. With our solutions, you can service your Tier platforms with the data needed.
Distributors collaborate with various suppliers, each providing product data in different formats. Integrating and standardizing this diverse supplier data into a unified system is a common challenge for distributors using PIM systems. This is the essence of Syndy’s platform. No retailer is the same.
Seasonal and Trend-based Inventory
Retailers often deal with seasonal products or those influenced by trends. Managing the constant influx of new products and associated digital assets, along with ensuring the timely removal of outdated ones, requires an efficient DAM system. Seasonal aspects can be covered manually or automatically in Syndy’s “my products” environment. The same applies to EOL, active and inactive product status.
Distributors may need to syndicate product information to various retailers or online marketplaces. Ensuring accurate and consistent data across multiple platforms can be complex without an effective PIM system that supports data syndication. As Syndy is a 100% daughter of icecat, our ecosystem allows you to push and pull data and make the data available for multiple marketplaces as well.
Retailers must provide an excellent customer experience, delivering consistent and high-quality product information. PIM and DAM systems ensure accurate and engaging content is available to customers across different touchpoints. Completeness in data delivery is key in our process. The completeness score perfectly indicates where required data is missing and where you can improve customer experience.
Retailers and distributors with a global presence must manage product information in multiple languages and adapt content to local markets. Implementing PIM and DAM systems supporting localization and global content management can be complex. Syndy’s setup structure is based on a global setup from the start. From here, you can easily add countries and languages for localized support.
User Training and Adoption
We provide online and offline training to ensure management and staff adapt the Syndy solution well. Every relevant part of the platform, its capabilities, and its settings will be addressed and stipulated to ensure a proper understanding of the people working in the environment. Next to that, additional support or one-to-one demonstrations and instructions can be provided. Syndy is built for efficiency; administrative tasks will be reduced to almost zero.