In a perfect world, data exchange between Brands and Retailers is characterized by full end-to-end automation, transparency, and accountability.

The challenge …
… is actually multifaceted.

In today’s demanding environment regarding content requirements, it seems almost impossible to manage all dataflows. The high demand for content from your channel partners puts high pressure on your e-commerce team. All retailers have different requirements and brands do not always have the technical knowledge to create a single source of truth which helps them to create consistent data availability. The Syndy PIM-DAM offers a solution in which you create an easy-to-maintain brand environment where you will increase efficiency significantly.

The solution:

Syndy is the online platform for brands to streamline product content delivery to online retailers. The combination of our PIM and DAM capabilities, enriched with smart content mapping technologies, helps many brands across the globe to list and manage their products across online stores. The most efficient method in keeping your retailers satisfied in their needs for great content and conversion.

Template Shelf

Many retailers’ templates are stored in the Syndy platform! The current “Template Shelf” contains a large variety of templates for retailers from different categories and multiple countries and languages. Syndy works globally, this means our platform is multilingual and therefore ready to be used in any country or language. Do you want to know if your retailer templates are already available via Syndy’s platform or would you like us to add or activate it? Please contact our Customer Success team and find out!


Syndy’s infrastructure is completely secured and provides stability. Product data received by Syndy will be stored in a secured cloud environment, Azure Cloud. The product data goes into a Neo4J Graph Database and media is stored in Azure Blob. Below schemas provide an overview of the technology “behind’ the platform and Microservices transition.

Syndy Monolithic

Microservices Transition