- Posted by Algirdas Desceras
- On September 21, 2016
- digital asset management, e-commerce, partnership, press release, product content distribution
September 21, 2016
WoodWing Software and Syndy announced today that they are entering into a partnership to help brands streamline the distribution of rich digital product content to online retailers.
WoodWing Software is a global market leader in multichannel publishing and digital asset management software. WoodWing´s digital asset management system; Elvis DAM; helps brands, retailers and agencies around the globe to efficiently manage the ever-growing amount of product assets. Brands include Delta Faucet, Yamaha Motor Europe, Bavaria, Steve Madden and more; retailers include bol.com, El Corte Ingles, The Home Depot, and more.
Syndy is a ‘one-stop-shop’ solution for brands with multinational operations to take control of their products across the e-commerce channel. Through efficient product content distribution across retailer websites (Walmart.com, Bol.com, Feelunique.com etc.) and real-time online store checks, Syndy empowers brands to make smarter decisions about their product representation online.
The two parties agreed to work towards an integration between their software applications; both already in use at the largest Dutch online retailer bol.com. Brands managing the growing number of digital assets with WoodWing’s Elvis DAM will be able to efficiently push the latest product content to e-commerce via Syndy’s distribution network. The combination helps brands to ensure consistent brand management and conversion-driven product representation online, while helping online retailers with the latest product content in real-time.
“We’re noticing a great need from our customers for interconnectedness between different systems to optimize the flow of digital content used to present products on their retail partner websites. This partnership between WoodWing and Syndy takes us a huge step forward in achieving that”, said Pieter van Herpen, CEO at Syndy.
“Digital assets unfold their full value when the DAM system used for the creation and management of digital assets is integrated with other business systems in the CRM, WCM and MDM space”, said Roel-Jan Mouw, CEO of WoodWing Software. “Via this partnership with Syndy, we’re looking forward to enabling more brands to make sure their rich product content gets efficiently distributed to their online retail partners.”
WoodWing Software was founded in 2000 to help companies realize the full potential of their content. Today, thousands of brands, marketers, creative and production agencies, and publishers use WoodWing´s solutions to create, manage, share, distribute and monetize their content in print, on the web and in social media, via tablets and smartphones. This helps WoodWing’s customers stay competitive, leverage new opportunities and grow their businesses. On-premises or in the Cloud, WoodWing is a global leader in multichannel communications, publishing and digital asset management software. WoodWing Cloud provides a single-source solution for fast, flexible and cost-effective content creation, production, management, distribution, and analytics. WoodWing has offices in Europe, the Americas and Asia Pacific, and works closely with over 80 experienced partners in more than 100 countries. The company is a long-standing Adobe Technology Partner and collaborates with a large number of other technology vendors worldwide. More information can be found at www.woodwing.com.
Syndy creates leading product experiences in e-commerce for its customers (brands) while driving cost efficiencies and incremental sales. At the heart of Syndy lies its online platform; which provides brands with market-by-market access to product content, and a system that automatically distributes and tracks product content across retailer websites. Syndy’s platform integrates with leading PIM/ DAM/ ERP/ MDM and can be used as an add-on to existing IT structures. Since its launch in 2012, Syndy now works with 1.500+ manufacturers in Europe and the US across the following product categories; consumer goods (grocery, beauty, pet care, pharma), electronics, home decor, sports, fashion, luxury, white goods, office supplies, software, and hardware. For more information on Syndy’s e-commerce product content distribution and analytics technology visit www.syndy.com or email firstname.lastname@example.org.
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- Posted by Algirdas Desceras
- On September 7, 2016