- Posted by Pierre Dupuis-Blankevoort
- On March 6, 2018
- Icecat, startup exit, Syndy
” If you want to go fast, go alone. If you want to go far, go together. ” — Steve Jobs
Today I am pleased to announce that we are joining forces with Icecat. The last 7 years have been an incredible journey for Syndy, full of ups and downs. But none of this would be possible without our amazing team and our users and customers. You’ve helped build our product, and get us this far.
I started 7 years ago with the idea to build an ‘always-up-to-date’ product database for Fast Moving Consumer Goods, readily accessible for brands and retailers. Over the years – together with my co-fouder & CTO Rogier Pennink – we integrated ‘Platform Thinking’ into the business. The big idea was to help manufacturers and retailers work together to exchange data, rather than them having to rely on industry standards and systems, which proved super inflexible, slow and generally @#$%^&*!. By helping brands and retailers work together directly, using Syndy, we thought we could dramatically (10x) improve things.
I want to assure you that Syndy’s platform will only grow from here, and that we are not going anywhere. Both Syndy and Icecat share a vision to change the world by allowing retailers to have access to top-notch product content, and to empower brands to have greater control over their products across the online marketplace. After meeting the team at Icecat we realised the massive potential and we were wowed by their desire to craft value-add, customer-focused solutions, while building a great team and culture.
Syndy’s mission remains unchanged; to drive global business by building the world’s most preferred product data exchange. Now we will simply have more resources to get things done.
We are excited to share more about what we’ll be working on together in the coming months. In my point of view the possibilities are endless with Syndy and Icecat joining forces to create a unique front in the E-Commerce domain. And to follow the words of many wise men, we are only just getting started… 🙂
Syndy in a nutshell:
Syndy is a product marketing tool for brands to distribute, optimise and manage product content across retailer websites. We help companies grow online sales and drive efficiencies.