Report: The State of Online Grocery Retail 2014

Released: May 21st, 2014

The State of Online Grocery Retail in Europe 2014

Executive Summary

This report presents an in-depth study of the current state of the online grocery market in major European countries like the United Kingdom (UK), Germany, France, the Netherlands and in the United States (US). This report aims to draw an objective picture of the current e-grocery market landscape as well as present its readers with valuable market insights. Following extensive desk research and data analysis, this report draws attention to the following key trends within the researched e-grocery markets:

1) Online grocery retailing is still at an early stage compared to the offline channel. Less than 8% of all people in the European Union buy groceries online, and online grocery sales constitute between 0.6% and 3.8% of the total grocery sales across all researched countries.

2) Developments in the online grocery market, as well as local best practices, vary greatly between countries. The UK and France, two of the most developed e-grocery markets Europe, are valued at €7.8 billion and €6.7 billion (2013). E-grocers in the UK focus on excellent…