- Posted by Pierre Dupuis-Blankevoort
- On April 16, 2018
The following is a translation from an original article published in Dutch in the newspaper “De Telegraaf” on 16-11-2017 by Sophie Zimmerman.
Link to the original article
Control over Content
The Dutch e-commerce platform Syndy helps brands with the sharing of their digital product information to retailers worldwide. “We make this process automatic, enabling our clients to gain more control over their online content”, says Pieter van Herpen (CEO) who founded the company with Rogier Pennink (CTO).
“People buy things online more and more often”, says van Herpen, “But when buying online it is not a real product that you buy, but rather an image with corresponding content. How this is represented adequately online is thus of paramount importance for a brand.”
The digitalisation of content can be a tough task for companies. “Albert Heijn (dutch supermarket), until recently, had put to work a gigantic content-team that would plug in all the data manually”, says van Herpen. Through Syndy, brands can upload their product information easily and share them with all chosen retailers. The system shapes the content automatically according to the wishes and specifications of each retailer