About Us

About Us


Rethinking the way companies run E-commerce.


Syndy creates customer happiness by delivering online sales uplift and making your products stand out while keeping things hassle-free.

Our story

In 2010 Pieter van Herpen – who previously worked at P&G within Gillette’s European marketing team – decided to build a tool that would radically improve the way marketers could manage their products across retailer websites. Syndy was born out of first-hand experience managing and distributing product content to online retailers – and the many frustrations of this tedious, error prone and time-consuming process.

What we solve today



A simple tool for suppliers to send e-commerce optimised product content to online retailers across the globe, customised to each of their needs and updated real-time.

Proud to work with great companies


Want to join our team?
Click to see our current vacancies.

Backed by amazing investors


Guided by exceptional people
Supervisory Board


Bart Kraak
Partner at Holdinga Matthijssen Kraak


Vincent Gravesteyn
MD at Walvis Participaties


Laurens Groenendijk
Serial Entrepreneur